These standards for the South Arkansas Community College are intended to serve as a framework for creating strong, effective and consistent brand communications. They are a source of guidance and insight for creating communications that engage and inform our audiences, while sending the messages over and over again.
We suggest that you:
Read through the guidelines to get acquainted.
Review them often, and refer to them frequently.
Visit the SouthArk website to view these guidelines electronically.
These standards function as rules, providing definition for acceptable ways to communicate. But overall, these standards are your compass—a tool to help you make good decisions as you create and evaluate work.
The elements described in this guide follow the SouthArk Administrative Procedures Manual.
IMPORTANT: All external marketing, publicity, promotion and communcations must be reviewed by the office of marketing and communications, as noted in the APM.