College wins national award for promotional video

A video promoting South Arkansas Community College has placed first in a national competition.

“Slam Dunk” was announced this month as the Gold Winner in the 2020 Collegiate Advertising Awards in the category of special video productions. The division was business and community colleges.

The video is a 10-second commercial that appeared on the Snap Chat platform in September. It featured SouthArk student-athlete Jaylon Brown’s dunking a basketball. It was shot, directed and produced by SouthArk marketing director Heath Waldrop.

This is the second Collegiate Advertising Award that Waldrop has received. The first, a Silver Award for video production, was in the 2017 awards year.